Posts with tag 'Social media tips'

Video is some of the most popular content online.

On the whole, video is more likely to be viewed, remembered, and shared than other content. The presence of a video on a page can positively influence consumers' behavior even when they don't take the time to watch it!

Video content is one reason why Homesale Realty excels in today's digital landscape.

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Whether on social media or specialty websites, online reviews make a big difference in how potential clients see you. That's especially true if those discoveries are their first impression. One reason why Homesale Realty excels is our skill in reputation management.

Good reviews don't happen by accident. Yes, they're a reflection of all the hard work that you put into your relationships. But they also go a little bit further. Even your most satisfied clients won't necessarily think about leaving a review. In fact, negative reviewers are far more motivated!

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Today's homebuyers love video – and as a real estate agent, so should you!

One reason why Homesale Realty agents have been so successful over the past few years is our early adoption of video marketing. Video's popularity has skyrocketed as more people are using their smartphones to browse home listings. It's fast, fun, and helps buyers feel like they're there.

And video isn't just great for home listings. You can use it to build your brand!

All other factors being equal, people are much more likely to watch a video than they are to slog through a lot of plain text. Even when you have captivating photos, a video will still garner plenty of attention. When you're introducing yourself to a first-time website visitor, video is the next best thing to being there.

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Turning the page on this year provides the opportunity to reflect on the year that was and also to start planning your real estate goals for the year to come. The right real estate team makes a huge difference in achieving those goals, which is one reason why Homesale Realty is such a great choice for agents who want to advance their careers. Today, we're going to take a closer look at six key business goals that you can set to help you achieve success in the new year.

• Boost Your Social Media Presence and Stay Active
  The unique nature of 2020 has put even more focus than ever on building a strong online presence for your personal real estate brand, and social media is the perfect place to start. The two biggest keys to success are being engaging and consistent. Take the time to engage your connections in conversations, answer questions, and share your real estate expertise. Be consistent by blocking out some time for social each day – even 15 or 30 minutes a day makes a big difference over time.

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A crisis can make even simple tasks more stressful and difficult. Add to that the worries faced by homebuyers and sellers, and you're in a situation where mistakes are more likely. This is why Homesale Realty makes communication priority #1 in times of uncertainty.

The World is Online Right Now

With more than 97% of Americans covered by social distancing orders in the second half of April, traditional means of communicating are falling by the wayside. What's replacing all those lost hours? The majority of them are spent online.

Professionals who now find themselves telecommuting for the first time and adapting their home life around this new situation are also those most likely to reach out to a real estate agent. At the same time, it's important not to sacrifice opportunities to deepen relationships with your existing network and clients, even those who shelve their buying or selling plans for now.

Here's how agents can adapt with a crisis communication strategy that works.

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