Points To Ponder

Staging a home can raise its value and help you get to closing sooner. But staging isn't just about fresh-baked cookies in the oven! One reason why Homesale Realty team members consistently move homes faster than the competition is our modern approach to staging each home.

Learning to stage homes means unlocking a new skill that can add thousands of dollars to your average home sale. Whether you decide to do it yourself or hire a professional home staging service, however, it's crucial to develop an eye for staging possibilities. After all, they help you showcase a home in its absolute best light.

Telling the story of a home's unique value is at the heart of real estate. Staging is one more tool to do it!

With the growing popularity of home renovation and flipping shows, many of your clients have probably heard about staging. They might even have experienced it firsthand. Average sellers may know that they need to tidy up and use natural light, but they don't know enough about staging to make a big difference.

That gives you an amazing opportunity to add value they can see in their bottom line on closing day.

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To attract a healthy flow of leads for your business, it's crucial to promote yourself in the right ways. One reason why Homesale Realty is so effective is because we help our team members go from chasing referral business to drawing the right clientele directly to them. That leaves more hours in the day to build your practice.

In-person real estate marketing is only the beginning. To achieve more, you can put modern technology to work for you. Although many real estate pros thrive on face-to-face interactions, we've all seen their limitations over the last few months. Done right, your digital marketing can keep working for you 24 hours a day.

The sooner you make the leap to a mix of online and in-person promotion, the better. Here are five of the most powerful ways to do it.

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Looking for a change? Real estate might be your best next move. Real estate often ranks as the #1 most popular second career.

One reason why Homesale Realty stands out is our ability to leverage the diversity of teams into innovation and great customer care. From new college grads to restless retirees, pet shop owners to former Marines, we know unexpected perspectives open new pathways to success.

Here are some ways you can know if real estate is right for you:

1. You Enjoy Spending Time Around People
   No matter if you work mainly with buyers or sellers, you'll spend a lot of time talking to clients. Getting to know people is essential. By understanding their needs, you can spark the rapport that results in a trusted real estate brand. Many agents are motivated by the opportunity to help others reach their goals.

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Plenty of attention focuses on buyers and how they navigate the market. But getting to closing day has its own challenges for sellers. One reason why Homesale Realty is so successful is we see the process from both sides.

One big point of confusion for sellers is disclosure.

Sellers have a duty to disclose "material defects" in a home. But this can be more complex than it seems. Rules for what must be disclosed vary from one state to another. Likewise, it's hard to know what any buyer will consider "material" to decisions about a home.

Many sellers feel anxious about disclosing "too much." Or they might not realize certain things they deal with daily – say, a warped door or a leaky faucet – warrant disclosure. Whatever the case, there is no such thing as over-disclosing. Being thorough can prevent a lawsuit.

So, what should you tell your clients to get them into the right mindset? Here are some things to know.

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Every home has its own story. One of the top reasons why Homesale Realty stands out is our agents' uncanny abilities to learn and showcase those stories, highlighting the reasons a home is distinct from others like it. The story can be woven into listings and other materials.

With experience, many agents develop an instinct for the best way to position a home. You can start the process by talking to the seller, but never allow yourself to feel limited. Thinking systematically about the home's story can unlock powerful opportunities to attract buyers.

People naturally respond to stories — telling and listening to stories helps us make sense of our lives and the world around us. So, it should come as no surprise that learning how to tell stories in a listing is a skill that comes in handy. It can get properties sold faster and at better prices.

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