Points To Ponder

Safety is a serious concern for any real estate agent. Whether you are new to the industry or have years of experience, it is something you should never overlook. Recent challenges with public health and safety are among the reasons why Homesale Realty emphasizes this in our training.

Developing the right safety skills is important, and reviewing safety practices from time to time can also be helpful. No matter how nice a neighborhood is, it is crucial to stay aware of yourself and the environment.

Luckily, it only takes a few minutes to do the right thing when it comes to safety. That gives you the peace of mind you need to deliver excellence. Here are five essential ways to turn safety skills into effective habits.

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Turning the page on this year provides the opportunity to reflect on the year that was and also to start planning your real estate goals for the year to come. The right real estate team makes a huge difference in achieving those goals, which is one reason why Homesale Realty is such a great choice for agents who want to advance their careers. Today, we're going to take a closer look at six key business goals that you can set to help you achieve success in the new year.

• Boost Your Social Media Presence and Stay Active
  The unique nature of 2020 has put even more focus than ever on building a strong online presence for your personal real estate brand, and social media is the perfect place to start. The two biggest keys to success are being engaging and consistent. Take the time to engage your connections in conversations, answer questions, and share your real estate expertise. Be consistent by blocking out some time for social each day – even 15 or 30 minutes a day makes a big difference over time.

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There's no doubt that 2020 has been a year of dramatic, unexpected change in so many areas of life, with everything from going to work to shopping for homes now happening from a distance. Real estate agents have had to adapt to the "new normal," with so much of the purchasing process happening remotely for both buyers and agents. Fortunately, the industry has adapted, and sales are still going strong. Why Homesale Realty? We can help you adapt to whatever comes next, starting with our 5 long-distance selling tips for new agents.

1. Dedicate Time to Getting to Know Your Buyers
   When a buyer is shopping from a distance, a strong, trusting relationship with their real estate agent is crucial to success. That starts with the very first phone call, when you'll learn about their wants, needs, motivations, and what they're seeking in a new home. But it doesn't stop there. As you get to know your buyer, you will be able to ask more specific questions and get feedback on the homes that you're showing them. Be sure to make it easy to stay in contact, by offering to communicate through whatever platforms they're most comfortable using.

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Your clients will often have second thoughts during the process of buying a home. Some have third, fourth, and even fifth thoughts. One reason why Homesale Realty team members are so successful is that they are seen as trusted allies in situations like these.

"Paralysis by analysis" is by no means limited to first-time homebuyers. The truth is, you can't really control the way buyers might think through their problems. They are relying on habits that might be many years in the making.

But you can help them move in the right direction.

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As a real estate agent, the relationships you have with others in your community are among your most important assets. One reason why Homesale Realty professionals are so successful is because of their dedication to building and sustaining those relationships over the long term.

As a real estate agent, your ability to bring a personal touch to your relationships is one way you can stand out. With that in mind, all real estate agents should get familiar with a classic, powerful tool for relationship management: The "thank you" letter.

Thank you letters, of course, are nothing new. Research has shown that job applicants who send a thank you letter to their interviewers are more likely than others to get the job. However, very few people will actually take the time to do it. This is where you have the opportunity to make a difference.

After all, you never know when someone you met might need to buy or sell a home!

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