Posts in category 'Career In Real Estate'

Like every other aspect of everyday life, the real estate industry has certainly been impacted by the COVID-19 precautions in effect around the country and world. But staying home doesn't have to mean putting the brakes on your career! Video marketing makes it possible to stay in touch with clients, show homes virtually, and attract new business, no matter where you're currently located. Why Homesale Realty? We help our agents adapt to any situation and overcome challenges, with timely advice like our 5 steps to successful video marketing.

1. Use Virtual Open Houses to Let Buyers Tour Homes from Anywhere
   During a time when holding in-person open houses is all but impossible, buyers still want to be able to tour homes. Give them what they want by hosting virtual open houses, where you lead the viewer through the home, on camera, and discuss the perks of the property. Virtual open houses tend to work best when you treat them like the real thing, by dressing your best, planning ahead for what you're going to say, and promoting the open house on all of your social channels so people know when to watch.

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Every single day, about 23 billion text messages are sent worldwide. Wow! It might seem like the world is inundated with text, and that includes your clients. But one reason why Homesale Realty is so successful is because our agents learn to adapt to client preferences.

Everyone in the world has communication preferences. Some people love to spend time on the phone; others loathe it. Some find it easiest to absorb the information they receive in text and might consider email perfect for their needs.

Many real estate pros are extroverts who enjoy face time with clients. But to maximize your relationship with each lead, you need to be attuned to subtle signals about what they appreciate most. Just like any other communication media, text can be ideal in certain situations. The key is using it correctly within your complete relationship management toolkit to build trust with your leads.

So, how can you make text messages work for you? Keep these tips in mind when it's time to follow up with leads or clients.

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It's never a good idea to ignore common sense when you are eager to make a sale. Whether you're selling commercial or residential real estate, following a few basic safety rules will help keep you safe. While you can negotiate everything from the price to the terms, you should mark the following personal safety practices as non-negotiable. 

• Meet in Your Office or a Public Place. Your first meeting should happen at your office or in a public place such as a coffee shop, restaurant, etc. You should never have a first meeting in a client's home or in another place where you are alone or can't make a quick exit. When you meet, verify the client's identity by examining their ID, or through another method such as cross-referencing social media profiles, business pages, etc.

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The rise of the internet has forever changed the sales process. Websites, social media, and apps can generate an enormous number of leads for a real estate agent. However, whether it is one or one hundred potential leads, every lead is as good as no lead if the agent doesn't follow up and pursue it. That is why Homesale Realty recommends the following suggestions regarding lead generation and management in the real estate industry.   

• Start the Conversation
  Whether your lead is an email address, a message on your Facebook page or a Tweet read on your phone, start a conversation with the sender. If the individual took the time to contact you or comment on something you have said, it's an ideal opportunity to start a conversation. It doesn't have to be about real estate; it can be anything related to the impetus for the initial contact.

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Online reputation management is an important consideration for virtually any business. It's even more vital for professionals who make their money by providing expertise to their clients. In real estate, your reputation is essential fuel for growth. Our ability to help team members improve their reputation is one reason why Homesale Realty is the best place to build a practice.

Reputation management is essential because most of your future clients will find you online first. Before they know you well, they'll compare your reviews and testimonials to others in your area.

Since the vast majority of people trust online reviews as much as personal recommendations, it's worthwhile to make online reputation management a cornerstone of your marketing efforts. Done right, it can give prospective customers the extra incentive to contact you before competitors. That, in turn, makes agents of any experience level less reliant on word-of-mouth business. Here's how to do it right:

1. Set Up Accounts on Online Review Platforms
   Most of today's online review platforms will automatically create an account for each business in a town or city. However, to respond to reviews or update your listing, you'll need to claim your account. To start with, focus on getting set up with Google My Business and Yelp. Reviews on these platforms are the most visible to people making immediate buying decisions.

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