Posts in category 'Career In Real Estate'

Everyone knows referral business is important in real estate, especially early in a career. But referrals aren't the only way that your past clients can help you succeed. One reason why Homesale Realty professionals are so successful is because of strong relationships!

And one of the best ways to leverage those relationships is through customer reviews.

Research shows most people trust customer reviews almost as much as they trust their own friends' recommendations. In most industries, customer reviews are considered much more believable than any statement made by a brand about its own products and services.

Not surprisingly, that's also true in real estate.

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At the start of a real estate career, it's a good idea to learn as much as you can. But no agent does everything for everybody: Sooner or later, it's time to specialize.

One reason why Homesale Realty agents are so effective is because they zoom in on the precise type of clients and transactions they want to focus on.

When you find your own real estate niche, you have the opportunity to define what an ideal client means to you. You can strengthen your marketing by spotlighting your excellent fit for those clients. Plus, deep expertise positions you as a trusted advisor whose time is valuable.

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A crisis can make even simple tasks more stressful and difficult. Add to that the worries faced by homebuyers and sellers, and you're in a situation where mistakes are more likely. This is why Homesale Realty makes communication priority #1 in times of uncertainty.

The World is Online Right Now

With more than 97% of Americans covered by social distancing orders in the second half of April, traditional means of communicating are falling by the wayside. What's replacing all those lost hours? The majority of them are spent online.

Professionals who now find themselves telecommuting for the first time and adapting their home life around this new situation are also those most likely to reach out to a real estate agent. At the same time, it's important not to sacrifice opportunities to deepen relationships with your existing network and clients, even those who shelve their buying or selling plans for now.

Here's how agents can adapt with a crisis communication strategy that works.

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Social media is a key part of staying connected with customers and leads. Especially in today's world, it provides a unique opportunity to attract and inform your audience. Social media savvy is one reason why Homesale Realty agents are so successful.

Now is the perfect time to pay special attention to the various social media platforms your clients are active on. Not only can you keep them informed, you can also reassure them that you're there for them every step of the way. And good social media builds relationships in the weeks and months before a lead even decides to take action. Here's how to craft social media that engages:

1. Launch Your Business Page on Facebook
   Facebook has the advantage of being a place people go to relax and stay connected with their loved ones. It also has the most powerful targeted advertising in the social media world. Your business page on Facebook is particularly effective for staying in touch with past customers who choose to follow you. Make sure your page is fully filled out and communicates your value!

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Like every other aspect of everyday life, the real estate industry has certainly been impacted by the COVID-19 precautions in effect around the country and world. But staying home doesn't have to mean putting the brakes on your career! Video marketing makes it possible to stay in touch with clients, show homes virtually, and attract new business, no matter where you're currently located. Why Homesale Realty? We help our agents adapt to any situation and overcome challenges, with timely advice like our 5 steps to successful video marketing.

1. Use Virtual Open Houses to Let Buyers Tour Homes from Anywhere
   During a time when holding in-person open houses is all but impossible, buyers still want to be able to tour homes. Give them what they want by hosting virtual open houses, where you lead the viewer through the home, on camera, and discuss the perks of the property. Virtual open houses tend to work best when you treat them like the real thing, by dressing your best, planning ahead for what you're going to say, and promoting the open house on all of your social channels so people know when to watch.

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