Posts with tag 'Berkshire Hathaway Homesale Realty'
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25
New Agents: How to Meet the Needs of Younger Buyers
In 2020, Millennials were the largest group of homebuyers. As the pandemic wore on, older members of Gen Z stood up and made a showing in the market. Both younger generations will continue to be well-represented in the coming years. This is why Homesale Realty focuses plenty of attention on them!
Millennials and Gen Z are very different, but you're likely to work with both:
- Millennials
The oldest Millennials are over 40. That cohort is sometimes known as "the Oregon Trail Generation" to distinguish it from younger peers. The Millennial age range runs 1981-1996, so the youngest Millennials are now in their mid-20s.
18
Interacting With Other Agents: Professionalism is Key
No matter who you are or where you practice, you're sure to come into contact with a wide variety of colleagues during your time in real estate. Some will be more experienced, and some will be less. Some will have similar skills, and others will be completely different. The level of diversity is astounding!
One reason why Homesale Realty is so effective is our ability to forge great partnerships between teams of many different backgrounds. To do so, an environment of mutual respect is crucial. Success means all members of an organization must uphold some basic standards of professionalism.
"Professionalism" here means simply understanding the social rules that let everyone work together with a minimum of disagreements. Many people get their ideas about this from the industry organizations of which they are a part, almost all of which have defined codes of conduct.
28
Have You Updated Your Video Strategy Lately?
Video is some of the most popular content online.
On the whole, video is more likely to be viewed, remembered, and shared than other content. The presence of a video on a page can positively influence consumers' behavior even when they don't take the time to watch it!
Video content is one reason why Homesale Realty excels in today's digital landscape.
14
Time to Review Your Online Review Process
Whether on social media or specialty websites, online reviews make a big difference in how potential clients see you. That's especially true if those discoveries are their first impression. One reason why Homesale Realty excels is our skill in reputation management.
Good reviews don't happen by accident. Yes, they're a reflection of all the hard work that you put into your relationships. But they also go a little bit further. Even your most satisfied clients won't necessarily think about leaving a review. In fact, negative reviewers are far more motivated!
30
New Agents: Know Your Neighborhoods
Your customers aren't just buying a house. They're also choosing a neighborhood. You might wonder why Homesale Realty emphasizes this so much.
The answer is simple: When customers perceive you as a neighborhood expert, they are more likely to value your expertise highly. That doesn't just mean parting with your commission more enthusiastically (though that's nice, too.) It means recognizing your unique insight and giving you the benefit of the doubt when it matters.
A little cooperation goes a long way, especially when you're still learning the ropes!
Knowing the local neighborhoods inside and out isn't just about launching your career, however. It also helps you grow your business to the size and scope you want. A genuine "neighborhood expert" has value to offer that few others can beat, no matter how they choose to brand or which buyers they appeal to. In the end, it all comes down to a neighborhood.
