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What is it that makes a client select you out of all the available real estate agents? Sure, you can put your brand out there, display your credentials and make sure everybody knows about your knowledge, experience, and dedication – but at the end of the day, it's not so much what you say about yourself, but what others say about you.
Client reviews and referrals are huge. Some studies suggest that customer testimonials are the leading factor that gets other customers to choose an agent. So the question is, how do you get those great customer reviews that make potential clients take notice?

Join BHHS Homesale Realty and you'll have access to all the latest tips and techniques for ensuring your business grows the way you want it to. And it doesn't just mean books or videos – you'll have the chance to meet and work one on one with experienced real estate mentors.
Attracting new clients is one of the most important things you'll focus on for your success.
At the beginning of your time as a real estate professional, you'll probably find a lot of your work is done with friends and family. Then, you'll slowly branch out to others within your community at large. Whatever the case, though, there's a turning point to aim for.
Eventually, your business will start to turn a corner: Earning more and more profit based on referrals. Established, well-reputed practices often draw 50% or even up to 80% of their work from referrals, which require very little in the way of upfront investment.
To lay the foundation for that outcome, you'll need to work hard to attract more clients.
One of your first, most important challenges as a real estate agent will be finding your niche, and learning how to market your business to your target audience. As an agent, it's hard to be everything to everyone. Finding a niche allows you to focus on a specific audience, tailor your marketing to them, and make a bigger impact than you might with a less specific, more generalized target audience. When you join BHHS Homesale Realty, we can help you find your niche in the real estate world. For now, we'll focus on some general tips to help you identify and market to your real estate niche.

When you join BHHS Homesale Realty, you'll quickly learn the best ways to grow your business. Email marketing is one of the most powerful tools you can bring to bear to expand your practice!
Email marketing is used in a wide variety of industries. Done right, it's incredibly effective. To understand why it's important to get a sense of what role email marketing fills in your outreach.