Posts with tag 'Grow Leads'

Turning the page on this year provides the opportunity to reflect on the year that was and also to start planning your real estate goals for the year to come. The right real estate team makes a huge difference in achieving those goals, which is one reason why Homesale Realty is such a great choice for agents who want to advance their careers. Today, we're going to take a closer look at six key business goals that you can set to help you achieve success in the new year.

• Boost Your Social Media Presence and Stay Active
  The unique nature of 2020 has put even more focus than ever on building a strong online presence for your personal real estate brand, and social media is the perfect place to start. The two biggest keys to success are being engaging and consistent. Take the time to engage your connections in conversations, answer questions, and share your real estate expertise. Be consistent by blocking out some time for social each day – even 15 or 30 minutes a day makes a big difference over time.

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As a real estate agent, the relationships you have with others in your community are among your most important assets. One reason why Homesale Realty professionals are so successful is because of their dedication to building and sustaining those relationships over the long term.

As a real estate agent, your ability to bring a personal touch to your relationships is one way you can stand out. With that in mind, all real estate agents should get familiar with a classic, powerful tool for relationship management: The "thank you" letter.

Thank you letters, of course, are nothing new. Research has shown that job applicants who send a thank you letter to their interviewers are more likely than others to get the job. However, very few people will actually take the time to do it. This is where you have the opportunity to make a difference.

After all, you never know when someone you met might need to buy or sell a home!

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Almost every real estate agent spends the first years of a career building a referral network. One reason why Homesale Realty emphasizes this is because referrals keep your business going while you establish your marketing.

Eventually, successful agents shift from seeking new referrals to serving clients drawn by their website, social media, and digital content. In the beginning, the referral network is the foundation that makes it all possible.

Here's how to get started strong with a referral network.

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Capturing great listing photos is key to an attractive real estate listing, and should be an important part of a successful social media strategy, as well. Instagram is the perfect medium for sharing your listing photos, creating engagement with your audience, and ultimately building more interest in your listings. Our marketing expertise is one reason why Homesale Realty can help take your career to the next level, and social media is an ideal place to start. So let's dig into the reasons why great listing photos deserve Instagram posts.

• Why Instagram Is Ideal for Real Estate Marketing
  Instagram is one of the most popular social media sites in the world, with a focus on photo, video, and engagement. More than a billion people log on to Instagram each day, with more than 100 million users per day in the United States alone. Instagram is a visual medium, which makes it perfect for sharing real estate content that's best presented through photo and video. Real estate content is very popular on Instagram, which leads to increased competition but also to a larger potential audience for your content.

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Social media is a key part of staying connected with customers and leads. Especially in today's world, it provides a unique opportunity to attract and inform your audience. Social media savvy is one reason why Homesale Realty agents are so successful.

Now is the perfect time to pay special attention to the various social media platforms your clients are active on. Not only can you keep them informed, you can also reassure them that you're there for them every step of the way. And good social media builds relationships in the weeks and months before a lead even decides to take action. Here's how to craft social media that engages:

1. Launch Your Business Page on Facebook
   Facebook has the advantage of being a place people go to relax and stay connected with their loved ones. It also has the most powerful targeted advertising in the social media world. Your business page on Facebook is particularly effective for staying in touch with past customers who choose to follow you. Make sure your page is fully filled out and communicates your value!

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