Posts with tag 'Grow Leads'

The rise of the internet has forever changed the sales process. Websites, social media, and apps can generate an enormous number of leads for a real estate agent. However, whether it is one or one hundred potential leads, every lead is as good as no lead if the agent doesn't follow up and pursue it. That is why Homesale Realty recommends the following suggestions regarding lead generation and management in the real estate industry.   

• Start the Conversation
  Whether your lead is an email address, a message on your Facebook page or a Tweet read on your phone, start a conversation with the sender. If the individual took the time to contact you or comment on something you have said, it's an ideal opportunity to start a conversation. It doesn't have to be about real estate; it can be anything related to the impetus for the initial contact.

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Your biography is your brand. It sets you apart from other real estate agents and shows clients the skills and professional experience you offer. An engaging biography is an invaluable marketing tool that encourages clients to trust you with one of the most significant purchases they will ever make. As you put your biography together, the following are some ideas worth their weight in commissions.

• Start with Your Story
  Sharing your personal background, interests, and education helps create a personal connection. Discuss why you moved to the area and the reasons you enjoy assisting others in moving into the region. These inclusions help clients understand why you chose a career in real estate and helps them find common ground with you as a person they want to do business with. Keep in mind that you want your story to sound like an interesting tale rather than a sales pitch.

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Wondering why Homesale Realty is the best around? Because our agents never miss out on an opportunity—and that includes in the holiday season!

The holiday season has a bad rap for real estate because it's when listings (and interest in them!) tend to ramp down. Prospecting can be a bit more challenging than other times of the year. Still, you can get a lot done in December if you know how to use it right.

Let's look at some of the best ways to end the year strong in real estate:

1. Focus on Engaging Sellers
   Sellers tend to get anxious that buyers won't bite during the slow season. They've probably already been advised that buyers are scarce, but they are motivated to try anyway. Remind them that buyers who are active in November and December tend to move the fastest. Listing in the winter will get attention from a smaller but much more energetic audience.

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There are many reasons why Homesale Realty is a career that attracts both new graduates and career changers alike. It's a rewarding profession both in terms of job satisfaction and income potential. However, there are certain stumbling blocks that many agents can trip over early in their careers when it comes to listing a property. Today we are looking at some common mistakes you can make in your first listings and how to avoid them.

• Grammar Matters
  One of the more elementary mistakes new agents make in their listings can be traced back to elementary school, or more to the point grammatical mistakes. Common errors include writing portions of property descriptions in all caps for emphasis or failing to catch homophones such as cellar/seller. You should also avoid using "inside baseball" terms or acronyms that the common buyer might not understand. When it comes to selling a home, buyers may be making one of the most important financial decisions of their life and these common mistakes confuse them can give a bad impression that can keep them scrolling.

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If you're wondering why Homesale Realty is so successful in the digital age, here's one big reason: Our real estate agents use social media to make our clients' listings more visible online.

Most people looking to buy a home go online first, so it makes sense to have a digital marketing strategy in place right away. Over the last few years, social media has emerged as a terrific tool to get listings to the right audience.

With social media, it becomes possible for you to respond to queries about a listing right away. Instant feedback means you can set up tours of a home faster. More interested buyers are attracted and take the next steps. Ultimately, that accelerates time-to-closing.

Of course, not all real estate agents come to the industry with social media savvy. When you are on the outside looking in, it can seem more complicated than it is. The learning curve isn't so fearsome, and the results are definitely worth it.

To get current with social media, there's one place to begin: The small, yet mighty hashtag.

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