Posts with tag 'Marketing Strategy'

Like every other aspect of everyday life, the real estate industry has certainly been impacted by the COVID-19 precautions in effect around the country and world. But staying home doesn't have to mean putting the brakes on your career! Video marketing makes it possible to stay in touch with clients, show homes virtually, and attract new business, no matter where you're currently located. Why Homesale Realty? We help our agents adapt to any situation and overcome challenges, with timely advice like our 5 steps to successful video marketing.

1. Use Virtual Open Houses to Let Buyers Tour Homes from Anywhere
   During a time when holding in-person open houses is all but impossible, buyers still want to be able to tour homes. Give them what they want by hosting virtual open houses, where you lead the viewer through the home, on camera, and discuss the perks of the property. Virtual open houses tend to work best when you treat them like the real thing, by dressing your best, planning ahead for what you're going to say, and promoting the open house on all of your social channels so people know when to watch.

   Click Here to Read More...

Online reputation management is an important consideration for virtually any business. It's even more vital for professionals who make their money by providing expertise to their clients. In real estate, your reputation is essential fuel for growth. Our ability to help team members improve their reputation is one reason why Homesale Realty is the best place to build a practice.

Reputation management is essential because most of your future clients will find you online first. Before they know you well, they'll compare your reviews and testimonials to others in your area.

Since the vast majority of people trust online reviews as much as personal recommendations, it's worthwhile to make online reputation management a cornerstone of your marketing efforts. Done right, it can give prospective customers the extra incentive to contact you before competitors. That, in turn, makes agents of any experience level less reliant on word-of-mouth business. Here's how to do it right:

1. Set Up Accounts on Online Review Platforms
   Most of today's online review platforms will automatically create an account for each business in a town or city. However, to respond to reviews or update your listing, you'll need to claim your account. To start with, focus on getting set up with Google My Business and Yelp. Reviews on these platforms are the most visible to people making immediate buying decisions.

   Click Here to Read More...

Your biography is your brand. It sets you apart from other real estate agents and shows clients the skills and professional experience you offer. An engaging biography is an invaluable marketing tool that encourages clients to trust you with one of the most significant purchases they will ever make. As you put your biography together, the following are some ideas worth their weight in commissions.

• Start with Your Story
  Sharing your personal background, interests, and education helps create a personal connection. Discuss why you moved to the area and the reasons you enjoy assisting others in moving into the region. These inclusions help clients understand why you chose a career in real estate and helps them find common ground with you as a person they want to do business with. Keep in mind that you want your story to sound like an interesting tale rather than a sales pitch.

  Click Here to Read More...

Millennial buyers are making their way into the real estate market. Increased earning capacity and low-interest rates are encouraging many to invest in communities where they can put down roots and build their careers. Millennial buyers are an underserved market which is why Homesale encourages you to tailor your marketing to this demographic. 

• Strengthen Your Presence Online
  Most millennial buyers start their property search by visiting your website and your social media pages. It is crucial that your online presence is solid and thoroughly integrated. Most importantly, you should use your website, Twitter, Facebook, Instagram, etc., to educate and engage millennial buyers. Sharing useful information and promptly answering their questions will build brand presence and create a foundation for a professional relationship.

  Click Here to Read More...

If you're wondering why Homesale Realty is so successful in the digital age, here's one big reason: Our real estate agents use social media to make our clients' listings more visible online.

Most people looking to buy a home go online first, so it makes sense to have a digital marketing strategy in place right away. Over the last few years, social media has emerged as a terrific tool to get listings to the right audience.

With social media, it becomes possible for you to respond to queries about a listing right away. Instant feedback means you can set up tours of a home faster. More interested buyers are attracted and take the next steps. Ultimately, that accelerates time-to-closing.

Of course, not all real estate agents come to the industry with social media savvy. When you are on the outside looking in, it can seem more complicated than it is. The learning curve isn't so fearsome, and the results are definitely worth it.

To get current with social media, there's one place to begin: The small, yet mighty hashtag.

Click Here to Read More...