Posts with tag 'Marketing Strategy'

Today's homebuyers love video – and as a real estate agent, so should you!

One reason why Homesale Realty agents have been so successful over the past few years is our early adoption of video marketing. Video's popularity has skyrocketed as more people are using their smartphones to browse home listings. It's fast, fun, and helps buyers feel like they're there.

And video isn't just great for home listings. You can use it to build your brand!

All other factors being equal, people are much more likely to watch a video than they are to slog through a lot of plain text. Even when you have captivating photos, a video will still garner plenty of attention. When you're introducing yourself to a first-time website visitor, video is the next best thing to being there.

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To attract a healthy flow of leads for your business, it's crucial to promote yourself in the right ways. One reason why Homesale Realty is so effective is because we help our team members go from chasing referral business to drawing the right clientele directly to them. That leaves more hours in the day to build your practice.

In-person real estate marketing is only the beginning. To achieve more, you can put modern technology to work for you. Although many real estate pros thrive on face-to-face interactions, we've all seen their limitations over the last few months. Done right, your digital marketing can keep working for you 24 hours a day.

The sooner you make the leap to a mix of online and in-person promotion, the better. Here are five of the most powerful ways to do it.

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Every home has its own story. One of the top reasons why Homesale Realty stands out is our agents' uncanny abilities to learn and showcase those stories, highlighting the reasons a home is distinct from others like it. The story can be woven into listings and other materials.

With experience, many agents develop an instinct for the best way to position a home. You can start the process by talking to the seller, but never allow yourself to feel limited. Thinking systematically about the home's story can unlock powerful opportunities to attract buyers.

People naturally respond to stories — telling and listening to stories helps us make sense of our lives and the world around us. So, it should come as no surprise that learning how to tell stories in a listing is a skill that comes in handy. It can get properties sold faster and at better prices.

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Capturing great listing photos is key to an attractive real estate listing, and should be an important part of a successful social media strategy, as well. Instagram is the perfect medium for sharing your listing photos, creating engagement with your audience, and ultimately building more interest in your listings. Our marketing expertise is one reason why Homesale Realty can help take your career to the next level, and social media is an ideal place to start. So let's dig into the reasons why great listing photos deserve Instagram posts.

• Why Instagram Is Ideal for Real Estate Marketing
  Instagram is one of the most popular social media sites in the world, with a focus on photo, video, and engagement. More than a billion people log on to Instagram each day, with more than 100 million users per day in the United States alone. Instagram is a visual medium, which makes it perfect for sharing real estate content that's best presented through photo and video. Real estate content is very popular on Instagram, which leads to increased competition but also to a larger potential audience for your content.

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Everyone knows referral business is important in real estate, especially early in a career. But referrals aren't the only way that your past clients can help you succeed. One reason why Homesale Realty professionals are so successful is because of strong relationships!

And one of the best ways to leverage those relationships is through customer reviews.

Research shows most people trust customer reviews almost as much as they trust their own friends' recommendations. In most industries, customer reviews are considered much more believable than any statement made by a brand about its own products and services.

Not surprisingly, that's also true in real estate.

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