Posts with tag 'Marketing Strategy'
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25
New Agents: How to Meet the Needs of Younger Buyers
In 2020, Millennials were the largest group of homebuyers. As the pandemic wore on, older members of Gen Z stood up and made a showing in the market. Both younger generations will continue to be well-represented in the coming years. This is why Homesale Realty focuses plenty of attention on them!
Millennials and Gen Z are very different, but you're likely to work with both:
- Millennials
The oldest Millennials are over 40. That cohort is sometimes known as "the Oregon Trail Generation" to distinguish it from younger peers. The Millennial age range runs 1981-1996, so the youngest Millennials are now in their mid-20s.
28
Have You Updated Your Video Strategy Lately?
Video is some of the most popular content online.
On the whole, video is more likely to be viewed, remembered, and shared than other content. The presence of a video on a page can positively influence consumers' behavior even when they don't take the time to watch it!
Video content is one reason why Homesale Realty excels in today's digital landscape.
14
Time to Review Your Online Review Process
Whether on social media or specialty websites, online reviews make a big difference in how potential clients see you. That's especially true if those discoveries are their first impression. One reason why Homesale Realty excels is our skill in reputation management.
Good reviews don't happen by accident. Yes, they're a reflection of all the hard work that you put into your relationships. But they also go a little bit further. Even your most satisfied clients won't necessarily think about leaving a review. In fact, negative reviewers are far more motivated!
24
Guiding Homebuyers in a Seller's Market
As housing demand continues to greatly outpace supply, 2021 is turning into a seller's market.
But it's not all bad news for buyers: Low interest rates continue to give them opportunities worth pursuing. One reason why Homesale Realty has been so effective over the last year is our ability to help clients navigate a market unlike any other in recent memory.
Buying a home in a seller's market is a little like sailing across the ocean. The old mariner's adage definitely applies: "You can't direct the wind, but you can adjust your sails." That equals finding ways to help clients move toward their goals while managing their energy and expectations.
17
Are You Making the Most of Video?
Today's homebuyers love video – and as a real estate agent, so should you!
One reason why Homesale Realty agents have been so successful over the past few years is our early adoption of video marketing. Video's popularity has skyrocketed as more people are using their smartphones to browse home listings. It's fast, fun, and helps buyers feel like they're there.
And video isn't just great for home listings. You can use it to build your brand!
All other factors being equal, people are much more likely to watch a video than they are to slog through a lot of plain text. Even when you have captivating photos, a video will still garner plenty of attention. When you're introducing yourself to a first-time website visitor, video is the next best thing to being there.
